Head to head · 🇬🇧
888sport vs William Hill
William Hill edges it overall (8.3 vs 7.9), winning 3 of our 6 rating categories. William Hill typically offers better odds. Both are licensed in United Kingdom.
888sport
Global brand with an Acca Club and racing streams
🇬🇧 Welcome offer
Bet £10, get £30 in free bets
William Hill
Historic British bookmaker
🇬🇧 Welcome offer
Bet £10, get £30 in free bets
18+. T&Cs apply. Offers change often — always confirm the latest terms on the operator's site. Gamble responsibly.
Ratings compared
| Category | 888sport | William Hill |
|---|---|---|
| Odds | 7.8 | 7.8 |
| Markets | 8.2 | 8.8 |
| Bonuses | 8.2 | 8.2 |
| App | 8.4 | 8.2 |
| Payments | 8.0 | 8.6 |
| Support | 6.4 | 8.2 |
| Typical football margin | 7.8% | 5.8% |
| Overall | 7.9 | 8.3 |
Features compared
| Feature | 888sport | William Hill |
|---|---|---|
| Live betting | ✓ | ✓ |
| Live streaming | ✓ | ✓ |
| Cash out | ✓ | ✓ |
| Bet builder | ✓ | ✓ |
| Edit bet | – | ✓ |
| Acca bonus / boost | ✓ | ✓ |
| iOS app | ✓ | ✓ |
| Android app | ✓ | ✓ |
Why choose 888sport
- ✓Acca Club and Best Odds Guaranteed on UK and Irish racing
- ✓Well-rated iOS app
- ✓Licensed in several European markets
Payments in United Kingdom
Debit card · PayPal · Apple Pay · Pay by Bank · Paysafecard
Why choose William Hill
- ✓Trusted brand
- ✓Strong racing coverage
- ✓Daily price boosts
Payments in United Kingdom
Debit card · PayPal · Apple Pay · Bank transfer
Frequently asked questions
Is 888sport or William Hill better?
In our ratings William Hill scores higher overall (8.3/10 vs 7.9/10). The better choice depends on whether you prioritise odds, bonuses, app quality or payment options.
Which has better odds, 888sport or William Hill?
William Hill typically has the lower margin on football (5.8%), which usually means better odds. Prices vary by match, so check our odds comparison.
Can I have accounts with both 888sport and William Hill?
Yes. Having accounts at several licensed bookmakers lets you take the best price on each bet and claim each welcome offer, subject to their terms.