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Review · Updated November 2026

bet365 review

The world's biggest online bookmaker

🇬🇧 United Kingdom

Our verdict

bet365 is one of the largest online sportsbooks in the world, licensed in the UK, across Europe and in many US states. It's famous for live streaming, in-play markets, Bet Builder and early payout offers.

bet365 is operated by bet365 Group and has been around since 2000. It is available in United Kingdom. We rate it 8.9/10 overall, with its strongest scores for markets & coverage and app & website.

Odds-wise, bet365's typical margin on top-flight football match result markets is around 5.0%, better than the 6.3% average among the 11 other bookmakers we track in United Kingdom. Popular sports include Football, Horse racing, Tennis, Basketball, NFL.

Pros

  • ✓Unrivalled in-play markets
  • ✓Huge live streaming catalogue
  • ✓Early payout offers
  • ✓Edit bet

Cons

  • ✕Can limit winning accounts
  • ✕Busy interface for beginners

bet365 welcome offers by country

CountryOfferLicenceVisit
🇬🇧 United Kingdom

Bet £10, get £30 in free bets

Open an account, bet £10 at qualifying odds and receive free bets. Min odds, bet and payment method exclusions apply.

Licensed by the UK Gambling CommissionVisit bet365

18+. T&Cs apply. Offers change often — always confirm the latest terms on the operator's site. Gamble responsibly.

Features

  • Live betting✓
  • Live streaming✓
  • Cash out✓
  • Bet builder✓
  • Booking codes–
  • Edit bet✓
  • Acca bonus / boost✓
  • Early payout✓
  • Mobile money–
  • Virtual sports–
  • iOS app✓
  • Android app✓
  • Data-light site–
  • Betting exchange–
  • Jackpots–

Popular payment methods

Typical options — check the cashier for the full, current list.

🇬🇧 United Kingdom

Debit card · PayPal · Apple Pay · Bank transfer

bet365 alternatives in United Kingdom

All United Kingdom sites →

Betfair

The world's biggest betting exchange

8.8

Welcome offer · 🇬🇧 United Kingdom

Bet £10, get £50 in free bets

  • Live betting
  • Live streaming
  • Cash out
Paddy Power logo

Paddy Power

Irish bookmaker famous for money-back specials

8.5

Welcome offer · 🇬🇧 United Kingdom

Bet £5, get £20 in free bets

  • Live betting
  • Live streaming
  • Cash out
Sky Bet logo

Sky Bet

Request a Bet and daily price boosts

8.4

Welcome offer · 🇬🇧 United Kingdom

Bet £5, get free bets

  • Live betting
  • Cash out
  • Bet builder

Frequently asked questions

Is bet365 legit and licensed?

bet365 holds licences in the markets we list: United Kingdom (the UK Gambling Commission). Only bet with bet365 where it is licensed for your country.

What is the bet365 welcome bonus?

In United Kingdom, the current offer is: Bet £10, get £30 in free bets. Open an account, bet £10 at qualifying odds and receive free bets. Min odds, bet and payment method exclusions apply. Offers differ by country and change regularly, so check the terms on the bet365 website before you sign up.

Does bet365 have an app?

Yes. bet365 offers an Android app and an iOS app.

How good are bet365's odds?

On major football 1X2 markets bet365's margin is typically around 5.0%, compared with an average of about 6.3% among its competitors in United Kingdom. Lower margins mean better odds — compare live prices on our odds pages.